Short Answer?  Building their brand recognition, of course!  And you can, too, no matter how big or small your business is, no matter how long you've been around!   You want people to recognize your logo, you want them to know who you are and what you do at a glance!  That's why Fortune 500 companies invest in custom t-shirts, and other personalized promotional items.

Here are five reasons that highly-performing companies invest in custom and embroidered t-shirts, and other recognizable items.

Starting Conversations

How many times have you looked at a sharp-looking logo on a fashionable jacket or t-shirt, and wondered who the company was, or what they did? Maybe you've been approached by someone about a custom company t-shirt, hat, duffle bag or jacket, and asked about it.  "Who are they?" "What do they do?"  As a business person, you certainly want people talking about you - you want to create your own buzz.  Customized apparel, particularly screenprinted t-shirts are the best way to get your name and logo out there for the world to see.

Building a Brand

It's also a great way to get feedback from customers or potential customers... "You guys should do... a, b, c..." Custom screen printed t-shirts are great conversation starters, and a great way to make your name and logo recognizable.  You never know who you might see walking around with your company's logo on a custom t-shirt you've designed and printed for distribution. Fortune 500 companies know how to build their brand, and you can too!

Nurturing Customer Relationships

Everybody loves free stuff. A custom embroidered or screen printed t-shirt is a great way to do something nice for a customer, and a great way to get them to remember you, and to help your business grow. No matter what your budget, you can build and nurture your customer relationships, and pave the way for future new customer relationships with custom t-shirts and customized promotional items for your customers. All savvy business people love cutting costs, so that you can have more to invest back into your business, but don't forget about custom promotional t-shirts and items for customers!

Strengthening Camaraderie

For the same reason that sports teams wear uniforms to help create a sense of unity and pride, custom company t-shirts and other embroidered or screen printed apparel are to help team build and create an ongoing and mutual sense of motivation and excitement.  This is a great team building strategy that Fortune 500 Companies use.  You get riled up to see your team win! No matter if you're going through boom or bust, people feel secure when they have a strong sense of camaraderie among their fellow team members, and it helps them feel proud about what they do, who they are, and gives them a sense of belonging.

Having Fun!

You want to create a great impression among your customers, your team, and build bridges to future business with potential customers. You want them to know you're there to help them with their needs, and that you and your team have fun!  Custom t-shirts are fun, as is wearing embroidered custom company apparel, and enjoying custom designed promotional company items.

It's a more than worthwhile investment.